Luxury jewelry meets travel
ABOUT THE COMPANY
Aleir hopes to provide long-lasting, luxury jewelry inspired by travel destinations.
The creator's father would bring back beautiful pieces of jewelry from around the world for her,
and wanted to provide the same memories to others.
Content Creation
Create social media content that aligns with Aleir's branding,
promoting a travel lifestyle for the jewelry pieces.
Social Media Requests
1. Feed Posts: Create info cards inspired by a deck of cards that share educational information
about the gemstones for each necklace.
2. Reels: Create a series of reels highlighting a necklace that compliments the occasion.
JEWELRY INFO MOCKUPS
I first created a bunch of mockups of different front and back options for the cards and presented them to the client to choose their favorites. Then I layered and complimented the selected card designs to mockups a few posts for them to visualize for their Instagram feed.
Branded Card Options
Info Card Options
Photo/Texture Options
Layout Mockups
INSTAGRAM REELS SEQUENCE
I used provided travel footage and complemented them to the jewelry the client asked to promote.
I create many options and examples to help visualize and select the best content.
Reels Mockup Sequence
Selected Content
Packaging Design
Design thank you card inclusions, jewelry care cards, and shopping bags
following Aleir's branding.
Deliverables
1. Thank you cards
2. Jewelry Care Cards
3. Shopping Bag Designs
Thank you card Mockups
Front
Back
Jewelry Care CARD MOCKUPS
Shopping bag mockups
